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Amazon’s fall shopping event is returning in 2026 with hundreds of thousands of deals across more than 35 categories. The event is designed to help Prime members save ahead of Halloween, fall entertaining and the holiday shopping season.
For Canadian shoppers, this is another major opportunity to find discounts on popular brands, everyday essentials, electronics, household products and early holiday gifts.
In this guide, we explain when Amazon Prime Big Deal Days 2026 starts in Canada, what categories to expect, which Canadian brands are participating, how to prepare, and how to find the best deals without overspending.
What Is Amazon Prime Big Deal Days?
Amazon Prime Big Deal Days is a shopping event created exclusively for Prime members.
It is similar to Amazon Prime Day, but it takes place later in the year and focuses heavily on fall shopping, seasonal products, early holiday purchases and everyday essentials.
Amazon describes the 2026 event as a 48-hour shopping event with deals across more than 35 categories.
The timing is particularly important because it falls only a few weeks before Halloween and roughly two months before Christmas.
That makes Prime Big Deal Days potentially useful for Canadians looking to purchase:
- Amazon Devices & Accessories
- Halloween costumes
- Decorations
- Electronics
- Home décor
- Gifts
- Small appliances
- Household essentials
- Home and kitchen discounts
- Toys and games
- Beauty & personal care
- Fashion deals
- Grocery and household savings
- Baby products
- Luggage & bags
When Is Amazon Prime Big Deal Days 2026?
Amazon Prime Big Deal Days 2026 will take place on:
Tuesday, October 6, 2026 to Wednesday, October 7, 2026
The event will run for 48 hours and will be available to Amazon Prime members shopping on Amazon.ca.
Amazon says the event begins on October 6 at 12:01 a.m. PT. Because the event is time-sensitive and deals can sell out, Canadian shoppers should avoid waiting until the final hours to purchase popular products.
Prime Big Deal Days is Amazon’s major fall Prime shopping event and is positioned as an opportunity to get a head start on Halloween preparations, fall shopping and holiday purchases.
What Time Does Prime Big Deal Days Start in Canada?
Amazon’s announcement gives the official start as 12:01 a.m. Pacific Time on October 6.
For Canadians in other time zones, that means approximately:
| Canadian Time Zone | Start Time |
| Pacific Time | 12:01 a.m. |
| Mountain Time | 1:01 a.m. |
| Central Time | 2:01 a.m. |
| Eastern Time | 3:01 a.m. |
| Atlantic Time | 4:01 a.m. |
| Newfoundland Time | 4:31 a.m. |
For shoppers in Ontario, Quebec and most of Eastern Canada, the event will therefore begin at approximately 3:01 a.m. ET on October 6.
What Deals Can Canadians Expect in 2026?
Amazon has confirmed hundreds of thousands of deals for Prime Big Deal Days 2026.
The event will cover more than 35 categories, with discounts across major brands, Amazon products, Canadian businesses and everyday household products.
Some of the brands Amazon has highlighted for the Canadian event include:
- Ninja
- Dyson
- Shark
- Keurig
- Nespresso
- Philips Sonicare
- Cuisinart
- Breville
- Reebok
- Samsonite
- Columbia
- Stanley
- KitchenAid
- Bissell
- La Roche-Posay
- Graco
- Jamieson
- Pelican
- Organika
- Webber Naturals
- Design.Me
- Caledon Farms
Amazon has also highlighted brands that are new to Amazon, including Nex, Clarins, Bobbi Brown, Johnston & Murphy and Relatable.
Do You Need Amazon Prime for Prime Big Deal Days?
Yes.
Prime Big Deal Days is an exclusive shopping event for Amazon Prime members.
Amazon says Prime members in Canada can access the event and its exclusive deals through Amazon.ca.
If you are already a Prime member, you can simply sign in and shop during the event.
If you are not a member, Amazon offers Prime membership options and trials for eligible customers.
Young adults aged 19 to 24 and college, university and CEGEP students of any age can also qualify for Prime for Young Adults, which Amazon says includes a six-month trial followed by a discounted membership price of $4.99 per month or $49 per year. Eligibility and terms apply.
Amazon Prime Big Deal Days Early Deals
You don’t necessarily have to wait until October 6 to find savings.
Amazon Canada has already announced several early offers leading into Prime Big Deal Days.
For example, Amazon says eligible new customers with Prime can receive three months of Kindle Unlimited free, while eligible Prime members who have not previously tried Amazon Music Unlimited can receive four months free for a limited time. Terms and eligibility apply.
Amazon Haul also has seasonal deals available ahead of the main event.
This means Prime members should start checking Amazon.ca before October 6 rather than assuming every promotion begins at midnight on the first day.
Is Amazon Prime Big Deal Days Worth Shopping?
For Canadians already paying for Amazon Prime, Prime Big Deal Days can be a useful opportunity to save on products they were already planning to purchase.
The event becomes particularly useful if you’re shopping for:
- Electronics
- Appliances
- Household products
- Beauty products
- Clothing
- Halloween items
- Christmas gifts
- Canadian brands
- Everyday essentials
However, the event should not be viewed as a reason to spend money simply because something has a discount label.
The best approach is to identify what you need, research prices beforehand and compare the final price against other Canadian retailers.
Pro Tip
Order 10 items a year without Prime? Shipping can total $80–$120. With Prime, you just paid $99 for unlimited shipping + perks.
This alone is why the membership is profitable for many households.
Best Categories to Watch During Prime Big Deal Days Canada
Prime Big Deal Days discounts cover almost every major shopping category.
One reason Prime Big Deal Days has become so popular is the sheer variety of products that receive discounts. Unlike many sales events that focus on a handful of categories, Prime Big Deal Days typically includes deals across thousands of brands and millions of products.
1. Electronics
Electronics are usually one of the most closely watched categories during major Amazon shopping events.
Canadian shoppers should watch for deals on:
- TVs
- Headphones
- Earbuds
- Computer accessories
- Monitors
- Tablets
- Smart home products
- Cameras
- Streaming devices
- Chargers
- Computer peripherals
If you have been planning to purchase an expensive electronic item, Prime Big Deal Days can be a useful time to compare prices.
However, don’t assume that every advertised discount represents the lowest possible price. Always check the product’s recent price history before buying.
2. Kitchen Appliances
Kitchen products are another category worth watching.
Potential deals may include:
- Air fryers
- Coffee makers
- Espresso machines
- Blenders
- Stand mixers
- Toasters
- Slow cookers
- Cookware
- Food processors
- Kitchen accessories
Amazon has specifically highlighted brands such as Ninja, Nespresso, Keurig, Cuisinart, Breville and KitchenAid for the Canadian event.
3. Home & Household
Prime Big Deal Days is also designed around fall home preparation.
Watch for discounts on:
- Bedding
- Blankets
- Storage products
- Cleaning products
- Vacuums
- Home décor
- Lighting
- Organization products
- Small appliances
- Furniture and accessories
This can be particularly useful for Canadians preparing their homes for the colder months.
4. Beauty & Personal Care
Beauty and personal-care products are another major Prime shopping category.
Potential deals include:
- Skincare
- Haircare
- Makeup
- Electric toothbrushes
- Shavers
- Grooming products
- Fragrances
- Personal-care devices
Amazon has highlighted brands such as Philips Sonicare, La Roche-Posay, Clarins and Bobbi Brown as part of the Canadian Prime Big Deal Days lineup.
5. Fashion
Prime Big Deal Days also provides an opportunity to shop for fall clothing and accessories.
Canadian shoppers may find discounts on:
- Jackets
- Sweaters
- Shoes
- Boots
- Activewear
- Loungewear
- Bags
- Backpacks
- Seasonal clothing
Amazon has specifically highlighted brands such as Reebok, Columbia and Samsonite in its Canadian announcement.
Amazon Prime Big Deal Days and Halloween
The October timing makes Halloween one of the major themes of Prime Big Deal Days.
Amazon Canada’s 2026 event includes a dedicated Halloween shopping experience featuring:
- Halloween costumes
- Family costumes
- Pet costumes
- Decorations
- Party supplies
- Candy
- Outdoor decorations
- DIY kits
- Animatronics
- Halloween accessories
If you’re shopping for Halloween, October 6–7 is relatively close to Halloween itself, so popular sizes and costumes may sell out.
For that reason, shoppers should consider purchasing popular or time-sensitive Halloween items earlier rather than waiting until the last minute.
Amazon Prime Big Deal Days and Early Christmas Shopping
One of the biggest reasons to watch Prime Big Deal Days is the timing.
The event arrives in early October, giving shoppers an opportunity to start their holiday shopping before the traditional November Black Friday period.
This can be useful for:
- Children’s toys
- Electronics
- Headphones
- Kitchen appliances
- Beauty gifts
- Clothing
- Home products
- Stocking stuffers
- Gifts for parents
- Gifts for coworkers
Buying earlier can also reduce the pressure of trying to purchase everything during Black Friday and Cyber Monday.
Canadian and Small Business Brands
One particularly interesting part of Amazon’s 2026 Canadian announcement is its emphasis on Canadian and small business brands.
Amazon says shoppers will be able to discover deals from hundreds of Canadian and small business brands across categories including grocery, health and personal care, beauty, pet products, toys and kitchen products.
Brands highlighted by Amazon include:
- Jamieson
- Organika
- Cetaphil
- Meyer
- Nabob
- Van Houtte
- Pelican
- Webber Naturals
- Design.Me
- Caledon Farms
- Eurographics
For Canadian shoppers who prefer to discover Canadian brands while shopping on Amazon, this could be one of the more interesting parts of the 2026 event.
Amazon Haul Deals During Prime Big Deal Days
Amazon Haul is another area worth checking during the event.
Amazon Canada says shoppers can find seasonal products through Amazon Haul starting at $1, including items such as mugs, candles, blankets and pajamas.
Amazon also says shoppers can find home décor under $10 and fall fashion under $8 through Amazon Haul.
These products can be appealing for smaller purchases, seasonal decorations and inexpensive accessories.
As always, shoppers should check product reviews, seller information, shipping details and return policies before purchasing.
Looking for deals? Check our Amazon Canada Online Shopping Best Seller’s page on AllReview.ca — updated weekly with Canadian deals, product picks, and new promos.
How to Find the Best Amazon Prime Big Deal Days Deals
Getting a discount is not necessarily the same thing as getting a good deal.
Here are some tips that can help Canadian shoppers make better purchasing decisions.
1. Make a Shopping List Before the Event
Don’t start shopping without a plan.
Create a list of products you actually need.
For example:
- New laptop
- Coffee maker
- Vacuum
- Winter clothing
- Christmas gifts
- Kitchen appliances
Having a list makes it easier to avoid impulse purchases.
2. Check the Price History
A product showing “40% off” doesn’t automatically mean it is at its lowest price.
Amazon has introduced price-history tools that allow shoppers to review pricing information for many products.
Amazon says Alexa for Shopping can provide up to 365 days of price-history insights on hundreds of millions of products.
This can help shoppers determine whether a Prime Big Deal Days discount is actually competitive.
3. Compare With Other Canadian Retailers
Before purchasing an expensive item, compare the price with other Canadian retailers.
Check:
- Best Buy Canada
- Walmart Canada
- Costco
- Canadian Tire
- Staples
- The Bay
- Home Depot
- The official manufacturer’s website
The goal isn’t simply to find an Amazon discount.
The goal is to find the best combination of price, warranty, shipping, return policy and seller reliability.
4. Check Who Is Selling the Product
Amazon Marketplace includes products sold by Amazon as well as third-party sellers.
Before purchasing, check:
- Seller name
- Seller rating
- Number of reviews
- Return policy
- Shipping information
- Warranty
- Product condition
This is especially important for expensive electronics and other higher-priced products.
5. Don’t Buy Something Just Because It Is on Sale
One of the easiest ways to overspend during a major shopping event is buying something you didn’t actually need.
A $100 product discounted to $70 is still a $70 purchase.
Ask yourself:
Would I buy this if it wasn’t advertised as a Prime Big Deal Days deal?
If the answer is no, consider skipping it.
Amazon Prime Big Deal Days vs Amazon Prime Day
Amazon now has two major Prime shopping events during the year.
| Feature | Prime Day | Prime Big Deal Days |
| 2026 Canada Dates | June 23–26 | October 6–7 |
| Duration | 4 days | 2 days |
| Main Season | Summer | Fall/Holiday |
| Membership Required | Yes | Yes |
| Major Categories | 35+ | 35+ |
| Main Shopping Focus | General deals | Fall, Halloween & early holiday shopping |
Prime Day took place in Canada from June 23–26, 2026, while Prime Big Deal Days is scheduled for October 6–7.
If you missed Prime Day, Prime Big Deal Days provides another major opportunity to compare prices and shop Prime-exclusive offers before Black Friday.
Prime Big Deal Days vs Black Friday
Prime Big Deal Days is not the same thing as Black Friday.
Prime Big Deal Days is exclusive to Amazon Prime members, while Black Friday promotions are offered by retailers across Canada.
For shoppers, the biggest difference is timing.
Prime Big Deal Days: October 6–7, 2026
Black Friday: November 27, 2026
Cyber Monday: November 30, 2026
If you find an item at a price you’re comfortable paying during Prime Big Deal Days, you may choose to buy rather than waiting another several weeks.
However, if the product isn’t urgent, comparing later Black Friday and Cyber Monday pricing can also make sense.
Amazon Prime Big Deal Days 2026 Shopping Checklist
Before October 6, consider preparing the following:
- ☐ Create an Amazon shopping list
- ☐ Research the normal price of products
- ☐ Compare prices with Canadian retailers
- ☐ Check product reviews
- ☐ Check the seller
- ☐ Check the return policy
- ☐ Look for early deals
- ☐ Set a spending budget
- ☐ Watch for limited-time deals
- ☐ Check price history
- ☐ Look for Canadian and small business brands
- ☐ Prepare your Christmas shopping list
These simple strategies can help maximize your savings during the event.
FAQs About Amazon Prime Big Deal Days
We heard you, which is why Allreview.ca has compiled and answered most, if not all, of the frequently asked questions so that you don’t have to do the research yourself.
Final Thoughts
Amazon Prime Big Deal Days 2026 gives Canadian Prime members another major opportunity to shop exclusive deals before the holiday shopping season gets into full swing.
For Canadians, the event includes major international brands as well as Canadian and small business brands, with products ranging from electronics and kitchen appliances to beauty, fashion, home products, Halloween items and early holiday gifts.
The biggest tip is simple: don’t confuse a sale with a good deal.
Research the price before the event, compare other Canadian retailers and focus on products you actually need.
If you already have an Amazon Prime membership, Prime Big Deal Days can be another useful opportunity to take advantage of your membership benefits.
And if you’re still deciding whether an Amazon Prime membership is worth the cost, check out our complete Amazon Prime Canada Review for a closer look at the membership’s shipping, entertainment, shopping and other benefits.
Statistics and Information Sources:
- Amazon Canada website
- Link: https://www.amazon.ca/amazonprime
